A corporate weblog is published and used by an organization to reach its organizational goals. Currently, all major browsers such as Firefox, Opera, Safari and Internet Explorer 7 support RSS technology, which enables readers to easily read recent posts without actually visiting the blog.

Build rapport with customers

Publishing a corporate blog can give customers a channel to interact and get to know a company’s brand and organization in a format that they are familiar and comfortable with.

Get feedback and suggestions from key constituents

Corporate blogging gives company insights to what people are saying about their products, brand, competitors, marketing from the comfort of the office chair. These insights come in the forms of comments on the blog or commentary and discussions that take place on other blogs.

Increase website traffic from higher search engine rankings

Seeing from the wholly technical perspective, blogs are actually just content management systems, and just by writing an article a day, a business can very quickly build up a massive blog archive packed with keyword rich articles! Search engines favor websites with fresh content and ranks the blog higher in search results, which in turn results in a greater number of referrals from search engines to website and blog.

Position the business as a thought leader

One of the most effective marketing strategies is “Show, don’t tell”. Companies can use their corporate blog to take advantage of this strategy by demonstrating their expertise and experience in the industry through commentary, guides, analysis, etc. The quality of the blog content reflects the quality of the organization.

Lead generation

Having a company’s blog appear on the first page of Google’s results gives the organization credibility in the eyes of the potential customers. Having high-quality content on the blog goes further to reinforce the value the organization can provide and reduces the need to “hard sell”. Make sure that the contact details are easily accessible and the company will be getting leads from the blog in no time.

Related links:

http://www.blogopreneur.com/2007/03/30/the-benefits-of-corporate-blogging/

http://buzzmedia.com.my/blog/08/corporate-blogging-breakdown-what-it-and-why-does-my-organisation-need-it